Monday, February 12, 2007

Story ? Store ?

This is not a Store. It is a story. I have often said that. It truly is.

I am having so many of my customers, (now friends) tell me absolutely glowing things about us. Making us feel loved and wanted. I am glad to be part of this neighbourhood. Thank you once again. One of you who told us, that twistntales has changed your life.
And how.
Mothers who are short of time, deliberately avoid our lane when kids finish playgroup.
The 8.59pm moms and dads who are on an SOS attempt to get school projects completed for the next day at school.
Kids who come up to us (as young as 10year olds) asking if they can work with us – with a “and aunty, you don’t have to pay us”!! Students booking us for their summer jobs, a whole year in advance.
Yes, we have fans in all age groups….
Thank you for your support, understanding and warmth.
Again and again, we have had friends who have brought us coffee, food while we bring you books, books and more books, with warmth.

The stuff that you can snuggle to, the stuff that you can curl up with!

What a joy it has been for us! five years of identifying good books, better books, whats a nice read ? will Mr. Ramgopal Rao like this? What kids will like in Magic Tree House? Or Goosebumps? What Subroto Baghci has to say? who will relish reading that? And reviewing them, a complete joy … and to each one of us, from Tejal, to Geetanjali, to Tia … and atleast a score more, we are family. Each one with his/her own unique personality, choosing the book that they want to review, with love, affection and care. And seeing them grow, bonding with customers. Customers who come asking for them, not books! Their pizzas getting delivered here. Their music plays in “our” Store.

And for me ? A complete catharsis ! Coming out of the dumps, this is my creation for anandi. As beautiful, as untouched, as spontaneous, as bubbly but reaching fruition. No stillbirths here. I am in charge. I cant let it fail. Come what may, will stand upside down, will close in afternoons, will work on other options, will push business up, will cut discounts, will cut costs but will run .... This is the marathon, no sprints here. One day i hope nan will understand why her mom didn't give her as much attention as she needed as a baby. why she NEVER had a routine !

I saw "Stealing Christmas" couple of weeks back. Liked it. I miss TISS library and Eloor. Tiss lib had the magic of Stealing christmas in it. twistntales has to create that charm. And magic. And i'm glad to have tia/jahnavi right now creating that magic. Sustaining it is my challenge.

1 comment:

Liquifier said...

:) :) :) :) :)

Welcome to Blogland.